Grooming is important to keep your dog neat and clean between baths. Beyond that, a matted dog is uncomfortable. Those tight mats pull on the skin as he moves. Being a dog, he tries to get them out with the only tools he has, his teeth and his nails, and sometimes winds up breaking his skin in the process. Regular grooming is also an indirect way to establish some control over your Wheaten.
Finally, daily brushing and combing means not only that your Wheaten will be mat-free but that grooming will become a pleasure for him. Think how nice it feels for you at the salon…or how much you’d hate it if your stylist constantly pulled your hair. This training will pay off. If you take him to a groomer for a bath or a trim, it will be easier for him and the groomer — and maybe easier on your pocketbook.